Kraft Heinz

Senior Brand Manager - Amsterdam

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Plaatsingsdatum 03-05-2018 Functiecategorie Marketing
Standplaats Amsterdam Niveau Professional
Opleidingsniveau HBO Dienstverband Vast contract - Bepaalde tijd m...
Uren 40 Salaris Competitive
Our Company
The Kraft Heinz Company is revolutionizing the food industry – we will be the most profitable food company powered by the most talented people with unwavering commitment to our communities, leading brands and highest product quality in every category in which we compete. As a global powerhouse, Kraft Heinz represents over $26.5 billion in revenue and is the 5th largest food and beverage company in the world. At Kraft Heinz, to be the BEST food company, growing a BETTER world is more than a dream – it is our GLOBAL VISION. To be the best, we want the best – best brands, best practices and, most importantly, the best people.

It's a Question of Taste
Do more, be more. Whatever your aspirations, experience something exceptional at Kraft Heinz. We'll give you the freedom to determine your own direction and deliver in your own style. Outperform our expectations and you'll move forward faster than you ever thought possible. Come ready to dream. Come eager to grow.

Get a taste of what your career could be at

Job Description
The Local Brand Team is looking to welcome a driven & passionate Senior Brand Manager to join our team at our head office in Amsterdam.

In this role you will have ownership of the Drinks portfolio with our 2 brands Karvan Cévitam & Roosvicee. You can define the future of how shoppers & consumers will spice up their water in the Netherlands & Belgium.

In this role you will have the opportunity to lead a suite of brand strategy, brand activations & new product innovations & launches while collaborating with the team's marketing manager to deliver impactful communication & media support plans. There is no split in brand development or product manager. This role will offer you a high degree of influence & autonomy as the team seeks to bring a new modern energy to this category with our 2 local jewels.

At Kraft Heinz, marketing is as much about sharp commercial thinking as creativity; our combination of courage and pragmatism has proved a real winner. If you are a marketing professional looking for an opportunity to impact the development of 2 local hero brands, we would love to hear from you!

Role Accountabilities
  • Lead 3 years strategic plan including innovation pipeline
  • Lead the media strategy and execution plans for the Drinks portfolio's crucial summer plans, working closely with media, social media, PR & in-store
  • Strong project management to ensure the delivery of the NPD OTIF
  • Collaborate with key cross-functional partners: Sales, Category, Our local R&D team, Shopper Marketing, Finance, Operations and external agencies.
  • Put in place strong tracking and optimization plans for NPDs
  • True team player, developing your direct report as your potential successor.

Key skills & experience
  • At Kraft Heinz we believe in people that show Speed, Ownership and making things simple
  • Strong proven analytical skills and ability to turn complex data into simple and clear solutions
  • Leading edge FMCG marketing experience.
    Strong NPD development and launch experience.
    Solid experience of communication & media planning including campaign evaluation.
  • Excellent relationship building, listening and influencing skills internal and external.
  • Strong Cross-functional project leadership experience
  • Develop a team
  • Fluent in Dutch and English

This opportunity is based at our Amsterdam head office and we are offering a competitive salary plus excellent bonus and a fast global career if you are ready for it.


You can apply via the ''Apply'' button.

Agency calls are not appreciated.
Meer informatie
Deze vacature betreft een fulltime functie.

Functiecategorie(ën) Marketing
Branch(es) Fast Moving Consumer Goods
Provincie(s) Noord-Holland
Trefwoorden Vacancy, Fulltime, Amsterdam, Brand Manager, Portfolio Manager, Marketing.


Contactpersoon Lydia Stolte
Telefoon +31682346110